Seeing the Potential.

250 West 94th Street · Apartment 7A

The Stanton · Classic 7 Prewar Co-op · Sold $2,350,000

Every apartment has a story, and this one had decades of them.

Apartment 7A was an estate sale in estate condition: a generous four-bedroom co-op with lovely prewar bones that hadn't changed in years. It was full of character and possibility, but hard to see through the years of living in it.

My job was to help buyers see it the way I did. I treated the sale with care for the family and the home, and made sure the apartment's history was shown with respect.

Virtual staging showed buyers how the herringbone floors, beamed ceilings, and grand living room could look today, and they began to picture their own lives there.

The opportunity wasn't simply to sell an apartment as it stood, but to help buyers recognize what it could become. With thoughtful presentation and a clear understanding of the market, that potential became a successful $2,350,000 sale.